About Lifetime Basement Finishing

Our Story

Lifetime Basement Finishing was created as an extension of our parent company, Custom Deck Creations, to bring the same commitment to exceptional customer service and craftsmanship to basement remodeling. Custom Deck Creations was founded in 2017 by Phil Black, who, after facing significant challenges while trying to build a deck for his own home, recognized the need for a better contractor experience for Southeast Michigan homeowners. Frustrated by poor communication, inconsistent pricing, and unreliable service from over 20 TrexPro Platinum contractors, Phil turned his frustration into action.

Rather than spending the money on his deck, Phil used those funds to create a company dedicated to providing clear communication, fair pricing, and exceptional quality. The result was Custom Deck Creations, a business that has earned a 5.0-star rating on Google and hundreds of positive reviews thanks to its customer-first approach.

Building on this success, Lifetime Basement Finishing by Custom Deck Creations was born to offer homeowners in Detroit and nearby a high-quality, reliable service for basement remodeling, ensuring that our commitment to excellence continues year-round. Like Custom Deck Creations, Lifetime Basement Finishing is dedicated to delivering outstanding home improvement results and fostering lasting relationships with our customers.

About Our Owners

Phil Black

"I was born and raised in Michigan. I'm happily married to my wife, Marianne, and we have two incredible boys. I'm a Michigan State University graduate with a degree in Business Management, and my true passion lies in running a business that not only improves our local community but also creates fulfilling career opportunities for residents. Outside of work, I enjoy photography, BBQing for my family, playing racquetball, and crafting the best glazed donut ice cream!"

Phil Black, Co-owner

"What inspired me to start Lifetime Basement Finishing was the opportunity to provide homeowners with a lifetime-guaranteed basement that won't mold or mildew. Too often, I've seen basements needing to be redone, and I knew there was a better way to approach it. My goal has always been to offer the best customer experience in the industry while delivering a high-quality, long-lasting product."

"With a strong background in residential remodeling, leadership, and operational efficiency, I bring a wealth of experience to Lifetime Basement Finishing. My role is to support our customers and team, ensuring projects exceed expectations. I'm passionate about transforming underused basements into beautiful, functional living spaces and seeing the joy on clients' faces when their vision comes to life. By prioritizing clear communication, addressing concerns quickly, and maintaining the highest quality standards, we deliver an unmatched experience-and we're proud to back it with a lifetime guarantee. My vision is simple: to combine exceptional craftsmanship with personalized service to create spaces our clients truly love."

Matt Kinsler

"Born and raised in Southeast Michigan, I currently live in Dundee with my wife Jessica and our five wonderful kids. We love camping, enjoying winter sports, and spending quality time together as a family. Starting Lifetime Basement Finishing was inspired by my desire to create a basement solution that truly lasts a lifetime. After seeing friends and family struggle with the stress of flooding and costly repairs, I wanted to offer a durable, worry-free option that eliminates much of that pain."

Matt Kinsler, Co-owner

"With 22 years of experience in the building industry, including expertise in both sales and production, I bring a well-rounded perspective to Lifetime Basement Finishing. This allows me to bridge the gap between design and construction, ensuring clients receive a seamless, exceptional experience from start to finish. My favorite part of the process is turning dark, unfinished basements into beautiful, functional spaces where families can gather and make memories."

"For me, it's all about clear expectations, proactive communication, and delivering on every promise made. Seeing a client's vision come to life and knowing we've created the "basement of a lifetime" is incredibly rewarding. I'm passionate about helping families transform their homes and create spaces they'll love for years to come."

• Our Michigan Service Area
• Basement Finishing Services

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